Why Wrap

Carrying your baby using a Snuggle Bug Wrap is one of the best, most natural things that you can do as a parent or caregiver. Babies thrive when they feel loved, secure and supported. A Snuggle Bug Wrap allows you to provide the perfect nurturing environment for your baby as you continue with your everyday activities.

Baby carrying is a traditional style of parenting that has been practiced for centuries around the world. The popularity of baby carrying in New Zealand and other Western cultures has risen dramatically in the last decade with a better understanding of attachment parenting.

Benefits for Babies:

  • Your baby feels more secure, which reduces crying
  • Promotes strong attachment
  • Helps to ease the symptoms of reflux and colic
  • Enhances emotional development
  • Provides ideal spine support
  • Reduces risk of developing flat head syndrome
  • Stimulates brain development
  • Improves the development of regular sleep patterns
  • Reduces levels of stress hormones

Benefits for Parents

  • Frees your arms for other activities
  • Allows you to interact with other children
  • Ergonomically designed, allowing you to carry baby for long periods of time
  • More economical and easier to use than a pram or stroller
  • Makes breastfeeding easier
  • No buttons, buckles or clips to dig into you or your baby
  • Reduces the risk of postnatal depression
  • Very portable, ideal for travelling with infants


Snuggle Bug | Why Wrap